The new focus on automated accounts is driven partly by the way they can distort the climate conversation online. Marlow’s team measured the influence of bots on Twitter’s climate conversation by analyzing 6.8 million tweets sent by 1.6 million users between May and June 2017. Trump made his decision to ditch the climate accord on June 1 of that year. President Biden reversed the decision this week. From that dataset, the team ran a random sample of 184,767 users through the Botometer, a tool created by Indiana University’s Observatory on Social Media, which analyzes accounts and determines the likelihood that they are run by machines.
Researchers also categorized the 885,164 tweets those users had sent about climate change during the two-month study period. The most popular categories were tweets about climate research and news. Marlow and the other researchers determined that nearly 9.5% of the users in their sample were likely bots. But those bots accounted for 25% of the total tweets about climate change on most days. […] The researchers weren’t able to determine who deployed the bots. But they suspect the seemingly fake accounts could have been created by “fossil-fuel companies, petro-states or their surrogates,” all of which have a vested interest in preventing or delaying action on climate change.
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