The need for data has never been greater than it is today. Dynamic market economics, shifting consumer patterns, and new-age digital native companies have huge demand for data infrastructure. The COVID-19 pandemic accelerated the need for agile supply chains and better customer experiences. For example, grocery retailers are tapping into data analytics to discover new shopping behaviors to adjust store planograms, SKU assortments, and the workforce.
Today the data divide has taken on a new meaning between the haves and the have nots. Organizations that are on the right side of the data maturity curve have recalibrated their supply lines, customer services, and cash flows by tapping into data insights.