Helen of Troy, a leading global consumer products company with a diversified portfolio of brands including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Drybar, and Hot Tools, saw strong growth last year as consumers stayed home and invested more in their homes, health, and well-being.

As Helen of Troy looks ahead to the next chapter of its digital transformation journey, which includes enhanced direct-to-consumer offerings, the company has selected Adobe Experience Cloud as a key technology partner.

“Our long-term strategy includes a focus on providing consumers a direct way to engage with our brands that also complements our retail network. The pandemic accelerated our strategy, as consumers stayed in and became more accustomed to a multichannel way of shopping,” said Harish Ramani, Chief Information Officer, Helen of Troy. “Our partnership with Adobe Experience Cloud provides us with a set of integrated technologies that we believe are foundational to our digital transformation effort, and we look forward to working with Adobe to help define the future of shopping for Helen of Troy consumers.”

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