In my last article I introduced the reader to the importance of a conceptual model to help simplify complexity. In our case the complexity we were modelling was Digital Transformation. A landscape of new technology-driven initiatives that in some cases challenge an organizations business model. As distinct from firms centered on business consultancy, for a technology company like HPE, being able to simplify this landscape for our customers is critical in helping them achieve real business value. Whether that is expressed in terms of costs savings, agility gained, productivity elevated, or efficiency improved – the goal is the realization of business value through the deployment of digital initiatives.