It’s not a stretch to imagine a future where you’re driving down the road, and your car sees a sign for your favorite restaurant, prompting you to place an order because the vehicle knows Thursday is take-out night. Cars are only getting infused with more technology designed to assist people in their day-to-day lives, and this would be another avenue to do just that, creating a tailored driving experience. It could also force advertisers to pay Ford to access to its fleet of billboard-scanning-equipped cars, expanding revenue streams beyond the car itself. In a comment to Motor1, Ford says the company submits “patents on new inventions as a normal course of business, but they aren’t necessarily an indication of new business or product plans.”
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