Digital privacy notices aim to provide users with information to make
informed decisions. They are, however, fraught with difficulties. Instead, I
propose that data privacy decisions can be understood as an expression of user
values. To optimize this value expression, I further propose the creation of a
value-centered privacy assistant (VcPA). Here, I preliminary explore how a VcPA
could enhance user value expression by utilizing three user scenarios in the
context of considering whether or not to download an environmental application,
the OpenLitterMap app. These scenarios are conceptually constructed from
established privacy user groups – the privacy fundamentalists; the privacy
pragmatists; and the privacy unconcerned. I conclude that the VcPA best
facilitates user value expression of the privacy fundamentalists. In contrast,
the value expression of the privacy pragmatists and the privacy unconcerned
could be enhanced or hindered depending on the context and their internal
states. Possible implications for optimal VcPA design are also discussed.
Following this initial conceptual exploration of VcPAs, further empirical
research will be required to demonstrate the effectiveness of the VcPA system
in real-world settings.

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